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OBSBOT Tail Is an AI Camera That Can Track and Identify Faces Even In the Crowd

Just launched at the Consumer Electronics Show in Las Vegas, the Obsbot Tail is a camera system on a gimbal with a 360-degree range that can track a person and keep them center-frame even as they move around.

obsbot tail ai camera can track & identify faces

Anyone who has ever dabbled in video production or even shot something on a smartphone will know that keeping your subject within the frame can be a challenge at the best of times. Whether you are recording vlogs and interviews or preserving your kid's first steps with the aid of a smartphone, mistakes can and do happen.

No matter what you're shooting, a newly-launched Chinese smart camera could help to remove the burden of camerawork entirely from your next project. Just launched at the Consumer Electronics Show in Las Vegas, the Obsbot Tail is a camera system on a gimbal with a 360-degree range that can track a person and keep them center-frame even as they move around.

I got the test the camera in Hong Kong ahead of the product’s Vegas unveiling, and I am impressed. The tracking system isn’t just the standard face tracking found on most smartphones. Instead, it’s a more advanced system using AI algorithm that recognizes not just faces but body shape and posture, resulting in highly accurate tracking, panning and tilting.

In the first video sample below, you can see the Obsbot Tail, after it has locked onto me, is able to follow me around as I moved around the gym. The second video showed that camera was able to recognize me and only me, and did not get confused even as I stepped behind another person or when another walked across the frame.

Even more impressively, the camera was able to track a specific NBA player on the court in a crowd — on TV. The video below shows the Tail doing just that. To my knowledge, few, if any, other consumer products out there can track subjects with this degree of accuracy.

The Tail is able to do all this because it is powered by the Kirin HiSilicon 3559A. If you follow smartphone news, the name Kirin may sound familiar — it is Huawei’s in-house SoC (systems on a chip), and the HiSilicon 3559A uses a souped-up version of the NPU (neural processing unit) that Huawei has incorporated into many of its flagship phones since last year. Even more than the NPU found in Huawei's mobile devices, the HiSilicon 3559A excels in vision processing and object detection.

You can use the camera in stand-alone form — you can ask it to track and begin shooting via hand gestures — but it’s best to pair it with the companion app, which opens up a host of shooting options, including the ability to zoom or pan, or shoot time-lapse videos, etc.

Footage from the camera is good, and most importantly stable, but a notch below shooting with a DSLR or even mirrorless camera. The camera system is a Sony system with 10 optical lenses that can pull off optical zoom up to 3.5X. It can shoot videos at up to 4K/60fps or still 12-megapixel still photos.

OBSBOT Tail camera system
The camera system was designed in-house by OBSBOT

OBSBOT Tail shoots videos up to 4K resolution
The camera can shoot videos up to 4K resolution at 60 frames-per-second

The most obvious use case for this camera would be aspiring “influencers” who need to be on camera but may not have anyone around to help them film. But I can see the camera appealing to dancers (to shoot themselves during rehearsals) or aspiring athletes. Imagine using this camera to track your workouts or dance routines?

The Tail can shoot for up to 150 minutes on a single charge, and the battery is topped up via USB-C. There is no internal storage or mics, so you’ll have to plug in an SD card and external mic (via the 3.5mm port) to shoot videos.

OBSBOT Tail's body
The body has a single button for powering on or off

The OBSBOT Tail will start selling via crowdfunding on January 15, starting at $499. It will later be available in stores around the world, but the retail price has not been decided.


Founded in 2017, OBSBOT is an innovative imaging technology and hardware brand dedicated to using new technologies such as AI to inject new vitality into the videography market.

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