OBSBOT Partners with Alliance to Power a New Era of Esports Storytelling
Shenzhen, China – June 10, 2025 — OBSBOT has revealed an official partnership with international esports organization Alliance, becoming their official camera partner for 2025 and beyond. The announcement was made at Alliance's headquarters in Gothenburg, Sweden, marking the beginning of a collaboration grounded in storytelling, innovation, and a shared commitment to showcasing the people and passion behind the game.
With a global presence spanning Sweden, Malaysia, and China, and a decorated history of over 150 tournament wins and 57 championship titles, Alliance is more than an esports powerhouse. They've built a legacy around storytelling, celebrating the journeys, setbacks, and comebacks of players from around the world. This aligns closely with OBSBOT's vision that "Nobody is Nobody", a belief that every player and every moment deserves to be seen and shared. Together, OBSBOT and Alliance aim to bring more authentic, creator-led stories from esports to a global audience.
"Alliance represents the passion, skill, and relentless drive that define esports today," said Liu Bo, CEO and Founder of OBSBOT. "They have always been on our radar because of the legacy and storylines they've created over the past decade. Their culture strongly aligns with our ethos, and we're proud to partner with them to empower even more creators and share their journey with fans around the world."
As part of the partnership, Alliance will be equipped with OBSBOT's industry-leading AI camera technology, including the latest OBSBOT Tail 2, to enhance storytelling through POV content, behind-the-scenes footage, and live coverage across a packed summer featuring the Esports World Cup and major international tournaments. OBSBOT's AI-powered cameras empower creators to capture intense moments with precision and ease, making them the perfect fit for fast-paced esports environments. Fans can look forward to an intimate, personal view of the team's journey — from exclusive backstage moments to the intensity of tournament days — all brought to life by OBSBOT's advanced AI-powered cameras.
"With OBSBOT's help, we're going to share even more of our journey — not just the plays, but the people behind them," said Jonathan 'Loda' Berg, CEO and Co-founder of Alliance. "The content we'll capture this summer is going to bring fans closer than ever before."
As esports continues to evolve, OBSBOT and Alliance are aligned in their mission to highlight the creators and competitors shaping the future of digital entertainment. From iconic tournaments to day-to-day training, this collaboration is about capturing not just the game, but the passion that drives it.
About Alliance
Established in 2013, Alliance is a globally recognized esports powerhouse, celebrated for its championship-winning teams and the contributions of top players and digital superstars. Since then, they have amassed 57 championship trophies, along with over 150 tournament wins and over 300 podium placements across 18 esports titles in the last 10 years. Rooted in integrity, perseverance, and community – Alliance is dedicated to pushing the boundaries of esports and inspiring fans worldwide. Together, we've shaped the future of esports, making it the thriving industry it is today while staying true to our values.
About OBSBOT
Founded in 2016, OBSBOT focuses on Autonomous Imaging, driven by the mission to achieve "Imaging Freedom for All." We believe that at its core, imaging is about the pure freedom to capture and communicate. It should never be restricted by complex operations, steep learning curves, or expensive gear. Technology delivers its ultimate value when it remains invisible and serves people—and we are here to define the future of imaging experience through innovation.
By seamlessly integrating our three core technologies—AI algorithms, motion control, and optical synergy — we have built an end-to-end AI Autonomous Imaging system. Spanning everything from hardware capture and smart control platforms to content storage and sharing, this ecosystem drastically lowers the barrier to both professional creation and human connection. Today, backed by over 140 patents, our technology and user experience are trusted by creators in more than 150 countries and regions worldwide.
Moving forward, OBSBOT will continue to lead the autonomous imaging industry, empowering everyone to create effortlessly, express themselves freely, and achieve true Imaging Freedom for All.
