
Launching your own podcast on YouTube is an attractive option, but not everyone knows where to begin. It takes planning, consistency, and the right tools. This guide will teach you how to start a podcast on YouTube and grow your audience. As an optional reuse strategy, creators sometimes extract audio from YouTube videos to publish on audio-only platforms — a separate process you can explore later. With these tips, you’ll learn to engage viewers and start earning from your channel.
YouTube is primarily a video platform, but it also functions as the second largest search engine due to its massive volume of video searches. In addition, it's one of the most visited websites. So, when you start your podcast on YouTube, you will be able to create a huge audience that's already looking for content to browse. Also, when you start publishing high-quality podcasts consistently, your audience will start building. In simpler words, you will have a built-in audience.
Unlike audio-only platforms (like typical podcast apps), a YouTube video podcast allows you to visually connect with your audience. Viewers can see your facial expressions, body language, background visuals, on-screen graphics, or even guests interacting. That extra layer of visual content helps make your show more engaging, memorable, and personal. It also opens options for video-specific features like "watch later," chapters, pinned comments, and live chat.
One of the biggest reasons creators choose YouTube is the monetisation potential. Once your channel meets eligibility, you can earn via ads, channel memberships, Super Chats/Stickies during live streams, sponsorships, affiliate links, merchandise integration, and more. Starting a podcast on YouTube gives you multiple ways to turn your content into a revenue stream, making it more than just a hobby.
YouTube's algorithms are designed to recommend videos to users based on what they're watching, liking, or searching. If you create consistent, watch-time-friendly episodes, YouTube can help surface your podcast to people who didn't know your channel existed. That algorithmic boost means you might get new viewers without heavy external promotion, if you play smart and optimise your content.
If you already create vlogs, tutorials, reviews, or other video content, adding a podcast on the same YouTube channel helps strengthen your brand presence on one platform. You can repurpose clips, cross-promote episodes, and link between different video types. That means less fragmentation and more synergy; your viewers know where to go for your content.
If you're planning to launch your own video podcast channel on YouTube and already know how to create a podcast on YouTube, remember that having the right camera is important. The OBSBOT Tail 2 can completely transform how you record, host, and share your show. Its intelligent AI features handle motion, focus, and framing automatically. With cinematic visuals, adaptive lighting performance, and effortless control, this camera makes every podcast episode look professional and visually engaging.
Key features:
Before you hit record, you need clarity on what your podcast will cover and why someone should listen. Choose a topic you're genuinely passionate about and one you can repeatedly produce episodes on. Then narrow it down to a niche, for example: "teen mental health interviews," "Minecraft building tutorials with guest streamers," or "history mysteries for middle schoolers."
Why the niche matters
Quality matters. If your audio is poor, or your video looks shaky/dark/unprofessional, viewers will click away. Here are essential equipment and software considerations, with tips on how to optimize for a YouTube podcast format.
Equipment list:
A podcast isn't just "hit record and talk." To start strong on YouTube, you need structure and a replayable format so viewers know what to expect. Create a clear episode outline with your intro, main topic, guest questions, and outro. Decide your posting schedule, weekly, bi-weekly, or monthly, and keep episodes around 20–30 minutes to hold attention. Use a consistent naming style like "PodcastName Ep. 01 – Topic Title".
If you feature guests, schedule them early and send a short prep sheet. Record multiple episodes at once to save time. Keep branding consistent with the intro music, thumbnails, and graphics, and always include a call-to-action. Start each episode with a short intro (30–60 seconds) that hooks viewers, then the main discussion, and end with a summary for the next episode. Use YouTube chapters and visual variations to keep your podcast engaging.
Ensure all gear works. Look for the camera on, the mic connected, headphones in, and the lighting set. Frame yourself with eyes one-third down the screen, tidy background, and stable camera. Test audio levels for clear, non-clipping sound. Eliminate noise (fans, phones, echo) and add soft materials if needed. Do a 1–2 minute test recording to check video, audio, and lighting.
Maintain eye contact with the camera and stay engaging. If with guests, keep conversation natural. If solo, vary tone and energy. Use markers (clap or say "marker") for easy editing. Redo lines if you stumble, and monitor audio and video as you go. Use a backup recorder if possible.
Save and back up files immediately. Label them clearly (e.g., Ep01_Topic_Cam1). Rest between sessions to stay fresh and maintain energy for future takes.
Step 5: Edit and Enhance Your Podcast
Editing is where you refine your raw material into a polished, engaging podcast. Start by importing your video and audio files into your editing software and syncing them if recorded separately. Remove mistakes, filler words, and long pauses to create a smooth, natural flow. Add a short-branded intro and outro with music or graphics to frame your episode professionally.
Enhance the visuals with relevant B-roll, charts, or text overlays to reinforce key points, and include lower-thirds for names or titles. Mix the audio carefully. You should balance voices, reduce background noise, and ensure music supports rather than overpowers speech.
Apply light colour correction to maintain consistent brightness and tone, and use simple transitions such as cuts or fades. When exporting, use MP4 (H.264) at 1080p or 4K for high-quality playback. Keep episodes between 20–40 minutes, proof captions, design consistent thumbnails, and craft a strong opening hook to capture viewers' attention.
1. If you're new, sign in to YouTube, click "Create channel," name it after your podcast, and upload a channel icon and banner (tools like Canva can help).

2. On your homepage, make a "Podcast Episodes" playlist so viewers can easily follow your series. When you do this, also write a clear channel description outlining your podcast's theme. It is better to add links to your socials or website as well.

3. In YouTube Studio, click "Create → Upload video" and choose your episode file.

4. Once you do this, the podcast video's processing will start. You can add the title, description, and thumbnail. Add relevant tags, upload a custom thumbnail, and set visibility to public or scheduled. Include chapters, end screens, and playlist links to boost engagement.

5. Finally, click on the Publish button. You can also share the published link with your friends, family, and followers for increased views and watchtime.

Publishing your video podcast on YouTube is just the beginning. Use the Community tab to share polls, updates, and engage with viewers. Post short clips or highlights as YouTube Shorts to attract new audiences. Collaborate with guests to reach their followers and optimize your titles, descriptions, and tags with relevant keywords for better visibility. Encourage viewers to like, comment, and subscribe, and always respond to build a loyal community.
You can start for under $200 with a decent mic, basic lighting, and your phone or computer. Higher-end setups with pro cameras, lighting, and studio gear may cost $1,000+, but great content matters more than expensive equipment.
Yes, through ads, memberships, sponsorships, and brand deals. Earnings depend on audience size, engagement, and watch time. With consistent quality and loyal viewers, a YouTube podcast can become a solid income stream.
You'll need a clear topic, a camera and a mic, a quiet recording space, editing software, a YouTube channel, a publishing plan (titles, thumbnails, tags), and consistent promotion and engagement.
Begin simple. You should record one clear, valuable episode. Focus on content, stay consistent, monitor what works, engage with viewers, and improve over time. Don't wait for perfection.
Podcasters focus on audio storytelling, while YouTubers emphasize visual content. A YouTube podcaster combines both, using visuals to enhance conversation-driven episodes.
Starting a YouTube podcast is an exciting way to share your ideas, connect with people, and even build a personal brand. You've now learned every essential step of how to start a podcast on YouTube. The key to success is not only having great content, but also being consistent, authentic, and visually engaging. With tools like the OBSBOT Tail 2, your videos can look professional even if you're recording from a small space. Remember to focus on your audience's needs, experiment with topics, and track analytics to keep improving each episode. Don't be afraid to start small; every successful creator began with their first upload!



