Elevate Your Brand: 15 Corporate Video Types for 2025

There's no denying the fact that video is changing how companies communicate. Whether you're welcoming a new hire, showcasing a product, or telling the story behind your brand, video helps you say more in less time. And in a fast-moving world, that matters.

This article dives into what makes a good corporate video, why companies rely on them now more than ever, and explores 15 different types of videos that brands are using in 2025 to stand out.

Part 1: What is Corporate Video?

A corporate video is visual content created by a business or organization for a specific audience, such as customers, employees, or the general public. It is a type of non-advertising video, usually used to share information, provide education, or support internal communication. The main purpose of a corporate video is to communicate clearly and engage the viewers while matching the business or organization's values and goals. Most corporate videos are published on the official website and shared through social media or email marketing.

Pros of Corporate Video:

• Delivers a personal experience: Video helps companies speak directly to people, even when they're miles apart.
• Offers time-saving clarity: A short video can often explain something better than a five-page document.
• Strengthens credibility: Seeing real faces and hearing real voices builds a connection in a way that written content often can't.
• Fits effortlessly across mediums: Whether it's on a website, in a meeting, or across social media, a video fits right in.

Part 2: 15 Corporate Video Types for 2025

Depending on the goal, the audience, and the message, different formats work best. Below are 15 types of videos for companies that are helping brands connect, grow, and stay ahead in 2025.

1. Company Live Streaming Videos

Why it works:

Company Live Streaming Videos are real-time video broadcasts conducted by a business or organization. When people see something happening in real time, whether it's a company product launch, corporate announcements, they're more likely to engage. It creates a direct line between your team and your audience, where questions get answered and reactions happen instantly.

Best used for: Product launch, events.

2. Company Introduction Video

Why it works:

A company introduction video is a short video that presents key information about a business. It usually explains what the company does, its mission, values, products or services, and sometimes its history or team. The purpose is to give viewers or clients a clear and engaging overview of the company to build trust and interest.

Best used for: New client intros, investor meetings, landing pages.

Example:

3. Brand Video

Why it works:

Brand videos are a blend of emotion and identity. It focuses on building a strong connection between the brand and its audience rather than just promoting a specific product or service. Instead, it focuses on core values and personality. They help increase brand awareness, build trust, and strengthen the overall image of the company. That kind of focus helps viewers remember you, and more importantly, trust you.

Best used for: Building awareness, running campaigns, and big rebrands.

Example:

4. Culture Video

Why it works:

A culture video is a type of video that showcases a company's work environment, values, beliefs, and overall atmosphere. It gives viewers an inside look at what it's like to work at the company and highlights the people, traditions, and behaviors that make the company unique. Culture videos are often used to attract potential employees, improve team engagement, and build a positive public image by showing the company's personality and core values.

Best used for: Careers pages, hiring events, and internal newsletters.

Example:

5. Product Videos

Why it works:

Product videos are videos that showcase a specific product or service. They explain how the product works, its features. These videos often include demonstrations, tutorials to help potential buyers understand the value of the product. Product videos are used in marketing, sales, and on websites to attract and inform customers, making it easier for them to make a purchase decision.

Best used for:
Online stores, email campaigns, and how-it-works pages.

Example:

6. Service Videos

Why it works:

Service-based businesses can be hard to explain quickly. A well-made service video breaks things down simply: here's what we do, here's who we help, and here's how we do it differently. These videos are useful for answering early-stage questions and making your value proposition clear, without requiring a deep-dive sales call.

Best used for: Consulting, software, and B2B services.

Example:

7. Recruitment Videos

Why it works:

People want to know what they're signing up for when applying to a company. Recruitment videos give a clearer picture than any job description ever could. You can highlight team members, growth stories, or even what a typical day looks like. These videos aren't just about getting applications — they help attract people who are actually a good fit.

Best used for: Job boards, career pages, LinkedIn posts.

Example:

8. Onboarding & Training Videos

Why it works:

These videos help new employees get up to speed without needing to sit through the same talk five times. They're consistent, reusable, and make it easier for remote teams to learn at their own pace. Plus, they free up managers from repeating processes and let new hires revisit information when needed.

Best used for: New hire programs, remote teams, and compliance training.

Example:

9. Event Hype Videos

Why it works:

Before an event even starts, you want people excited, and a hype video does exactly that. With quick cuts, bold visuals, and fast energy, it sets the tone. It's also a great way to show past moments, tease speakers, or just remind people that something big is on the way. It builds anticipation and drives sign-ups.

Best used for: Internal launches, conferences, webinars.

Example:

10. Advertising Videos

Why it works:

Advertising videos are made to cut through the noise. Whether on social media or in search results, a great ad video gets your message across fast and gives people a reason to act. Good visuals, a clear hook, and a short runtime are key. They're meant to stop the scroll, and when done well, they do exactly that.

Best used for: Social ads, product launches, sponsored posts.

Example:

11. Social Media Videos

Why it works:

Social media videos are built for short attention spans. Whether it's a quick tip, a behind-the-scenes clip, or a product teaser, they help you stay top-of-mind. These videos don't have to be polished, they just need to feel relevant and genuine. When consistent, they help you build a strong, familiar presence online.

Best used for: Instagram Reels, YouTube Shorts, LinkedIn content.

Example:

12. Testimonial Videos

Why it works:

Hearing it from a happy customer hits differently. Testimonial videos build trust without the hard sell. When someone shares their honest experience, how they found you, why they stayed, and what they got out of it, it resonates. It's not a pitch; it's a real story. And that often speaks louder than anything your marketing team can script.

Best used for: Sales, landing pages, email follow-ups.

Example:

13. Employee Interviews

Why it works:

These videos bring personality to your company. Rather than talking about your culture, you show it through the words of your team. It helps potential hires see what kind of people work there, and it gives current staff a voice, which builds pride internally, too.

Best used for: Recruitment campaigns, internal comms, employee spotlights.

Example:

14. FAQ Videos

Why it works:

Instead of having people dig through long web pages for answers, FAQ videos let you handle common questions in a friendly, visual way. They save time for your support team and give customers the info they need, fast. Plus, they make your company look more helpful and easy to work with.

Best used for: Help centers, product pages, and onboarding emails.

Example:

15. Founder Story Videos

Why it works:

Founders carry the "why" behind a brand. These videos capture that journey — from idea to reality — and make your company feel more human. It's about sharing the ups, the mistakes, and the mission. Whether your audience is a customer or investor, hearing that story straight from the source builds trust and connection.

Best used for: About pages, investor decks, brand storytelling.

Example:

Part 3: FAQs About Corporate Videos

1. What is in a corporate video?

It depends on the purpose, but most corporate videos include visuals, a clear message, and sometimes narration. It might feature employees, clients, or product demos — whatever best communicates the company's message.

2. How do you make a good corporate video?

Start with the"why." Know your goal, write a focused script, keep it short and engaging, and make sure the video reflects your brand's tone and values. Good lighting and audio also go a long way.

3. What is the difference between commercial and corporate video?

A commercial usually promotes a product or service to drive sales. A corporate video can have many goals — explaining what the company does, training employees, or sharing a story with investors.

4. What type of video is an example of a corporate video?

Think of a company overview, a behind-the-scenes video, or a customer testimonial. Anything made by a business to share its message counts as a corporate video.

5. What is corporate video vs promotional video?

A promotional video is meant to advertise something. A corporate video can be promotional, but it can also be educational, internal, or culture-focused. The intent is broader with corporate videos.

Conclusion

If you plan to grow your business in 2025, adding the right corporate video to your strategy is essential. A corporate video can help attract new customers. It can support employee training. It can also tell your brand story clearly and effectively.

Choosing the right type of corporate video for each goal creates more than just content. It builds meaningful experiences that stay in the minds of your audience.