The video content is winning these days. However, for your videos to do well, the video aspect ratio has to be on point. This is because the aspect ratio impacts how the video looks on different social media platforms and screen sizes. We are saying this because the aspect ratios differ for TikTok videos, Instagram Reels, and YouTube.
If you need to start working with videos but are unsure about the aspect ratio, we have a guide to help you. We will tell you the most suitable aspect ratio for different platforms and how you can change it. Let's have a look!
The video aspect ratio is the relationship between the width and height of the video frames. You separate two numbers through a colon, such as 16:9 or 21:9. The first number will be the width, while the second one is the height.
Why does this matter? Because each platform, device, or viewing format may demand different dimensions. Shooting a film is very different from recording a YouTube video. Choosing the correct aspect ratio ensures your video looks right on the intended platform and doesn't suffer from black bars, cropping, or distortion.
Common Video Aspect Ratios and Their Uses:
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A common confusion in video creation is the difference between aspect ratio and resolution. Let’s clear that up:
Feature | Aspect Ratio | Video Resolution |
Definition |
The proportional relationship between a video's width and height |
The number of pixels displayed in each dimension |
Purpose |
Defines the shape or framing of the video |
Defines the clarity or sharpness of the video |
Format |
Expressed as a ratio (width: height) |
Expressed in pixel count (width × height) |
Examples |
16:9, 9:16, 1:1, 4:3 |
1920×1080, 1080×1920, 1080×1080, 1024×768 |
Affects |
How the video fits on different screens or platforms |
How detailed or high-quality the image appears |
Use Case |
Determines compatibility with screen shapes or social platforms |
Determines visual detail and file size |
Fixed or Variable? |
Fixed ratio regardless of resolution |
Can vary depending on aspect ratio and quality setting |
When you are creating social media videos, it is a must to keep the video aspect ratio in mind. These are as follows:
Social Media Platform | Recommended Resolution | Recommended Aspect Ratio |
1080x1080 - 1080x1920 | 1:1 (Square) or 9:16 (Vertical) | |
1080x1080 - 1080x1920 | 1:1 (Square) or 4:5 (Vertical) | |
1280x720 - 1920x1080 | 16:9 (Horizontal) or 1:1 (Square) | |
1080x1080 - 1920x1080 | 1:1 (Square) or 16:9 (Horizontal) | |
TikTok | 1080x1920 | 9:16 (Vertical) |
YouTube | 1920x1080 - 3840x2160 | 16:9 (Horizontal) |
1080x1920 | 9:16 (Vertical) or 2:3 (Vertical) | |
Snapchat | 1080x1920 | 9:16 (Vertical) |
Keep in mind that these recommendations may evolve, and it's always a good idea to check the latest guidelines from each platform. Additionally, these platforms may support various aspect ratios and resolutions, but the ones listed are commonly used and well-supported across different devices.
Whether you're editing for a new platform or correcting a mistake in footage framing, here are four effective ways to change your video's aspect ratio, whether you need to work with vertical aspect ratio or others:
In video editing software, you can set a new sequence or canvas size (e.g., 1080x1920 for 9:16) and then manually scale, reposition, and crop your footage to fit the frame. You also have access to tools for precise resizing, adding motion, transitions, and text overlays; all while keeping video quality high.
Recommended Tools
Cropping removes parts of the video frame, trimming from the sides (to go from 16:9 to 9:16) or from the top/bottom (to go from 9:16 to 1:1). Reframing lets you reposition the subject to keep it centered or better composed within the new ratio.
Letterboxing adds black bars at the top and bottom of the video, typically when fitting a widescreen (21:9) video onto a 16:9 or 4:3 display.
Pillarboxing adds black bars on the sides, used when displaying narrow footage (like 4:3 or 1:1) on a widescreen format.
Upload your video to a platform with built-in templates (e.g., Canva Video, Kapwing, VEED.io), choose your desired output ratio (like 9:16 or 1:1), and the tool will auto-resize and reposition the content. Many tools use AI to detect the subject and keep it in frame.
Recommended Tools
Yes, 1920x1080 is the most common resolution for the 16:9 aspect ratio, widely used for HD videos, YouTube, and modern TVs.
There's no single "best," it depends on your platform:
2560x1440 is a resolution, and its aspect ratio is 16:9. It is often used in 2K monitors and gaming displays.
3840x2160 is the resolution for 4K Ultra HD content and also follows the 16:9 aspect ratio. It offers superior clarity and is becoming the new standard for high-quality video.
Choosing the right video aspect ratio is more than just a technical choice; it's a creative decision that shapes how your audience experiences your content. Whether you're recording for YouTube, TikTok, Instagram, or a full-blown film project, knowing your aspect ratio helps ensure your visuals look professional and platform-optimized.
You're now fully equipped, from understanding what aspect ratio means to how it differs from resolution to learning how to change it and which format suits each platform. Master the video aspect ratio, and you'll master your visual storytelling.